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| Competition between the two will be intense. |
Cadillac has the "balls" to claim that they are competing against the BMW 3-series with their all new ATS compact luxury. Not only that but they also say their compact luxury vehicle is better than the refreshed 3-series. Although this seems quite stupid of Cadillac I would beg to differ. Agreed, the 3-series will beat the ATS in sales, there is no doubt since the 3-series is a huge seller. The 3-series is basically the Civic of the luxury segment in terms of sales volume. But what is popular isn't always right, and was is right isn't always popular right?
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| Eye catching... |
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| The all-new Cadillac ATS is a looker, should be turning heads on the streets. |
The Cadillac CTS was always used to compare to the 3-series, despite the fact that it's classified as a mid-size luxury car. On paper it compete versus the BMW 5-Series and Mercedes-Benz E-Class, in practice it just isn't. Why? Well the CTS was the smallest vehicle Cadillac had to offer and it's the smallest in the segment it belongs too. This changes from now on, the ATS is here to fill in that gap while the CTS will grow for the 2015 model. What does the ATS offer? Well its a rear wheel drive compact car that has a base 2.0L Turbo engine that produces 270 horsepower with 260 ft-lbs of torque. It also includes many standard features, including a long list of safety features. The cabin has fine details that revolves around the driver, it's leather stitching with smooth yet bold lines give that Cadillac feeling in the car. The exterior is highlighted with edgy slightly curved lines that portrait a sport sedan. The headlight wrap just over fender, giving out an impression of a more longer, leaner car. And with its slightly outward wheel arches, the car looks planted. All of this glamour and style makes me think of another car, the very car that competes with the ATS, the BMW 3-series.
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| Never thought choosing between a car and a model would be so hard... |
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| Styling is basically the only thing that sets a Cadillac apart from any other brand. |
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| Interiors were the American car's Achilles heel. Say that no more! |
We can write a whole book about the potential success Cadillac can achieve with its all-new compact luxury sedan. Yes, the rear wheel drive isn't good for winter drivers. But heck, with it's refined suspension and with appropriate steering response you get a road peeling monster. For now, in theory, this car is playing in the 3-series field, but with less popularity and unique character, will it become an icon. Maybe, we just have to wait and see.
